In the world of forever advancing technology, a company’s Internet presence is incredibly important, and is arguably the key to having a successful business. Without a website, a potential customer might not know the hours your store is open, what products or services you offer, or even how they could go about getting in touch with you.
Over the last 6 years of Instagram’s existence, it has grown into a major component of any of business’ internet marketing strategy. Instagram is a social media platform that allows you to post pictures and videos to followers.
Whether it’s an alert that your table is ready at a restaurant or a quick note from your mom to pick up some milk, texting has become one of the primary ways we as humans communicate. Rather than have a 3 minute conversation on the phone, we can now send a text that took us 30 seconds to compose. For some, even 30 seconds is just too much time. Therefore, emojis have also risen in prominence. Why spend 30 seconds on text when you can push one button and get an image that totally encapsulates your message, right?
Much like the Facebook algorithm that puts the stuff you click most at the top of your newsfeed, Instagram will be adopting a similar new strategy for displaying posts. Instead of displaying images chronologically, you’ll soon be seeing them sorted based on what Instagram’s AI thinks you’ll want to see the most.