In the world of forever advancing technology, a company’s Internet presence is incredibly important, and is arguably the key to having a successful business. Without a website, a potential customer might not know the hours your store is open, what products or services you offer, or even how they could go about getting in touch with you.
You could make a website for your business all by yourself; there are a lot of do-it-yourself options that puts the power in your own hands. However, if you go this route, you should know that there are a lot of things you’re making yourself responsible for. Alternatively, to building your own website and creating your own web presence, you could instead hire professionals to take care of all of the work for you.
There are more than a couple advantages to hiring professionals over doing it yourself, a few of which are:
They’ll Save You a Load of Time
Picture yourself at home or in your office with your computer open in front of you. You are about to build your website all by yourself and you know exactly what you want it to look like. Now that you’ve pictured that, ask yourself how much time you expect this to take. If you think it’ll be a quick and easy endeavor, think again. Building a website, even through pre-made templates and drag and drop options, could take more than a few hours or even a couple of days to get it exactly how you want. There’s even a chance that you could spend a lot of time on your website and it ends up looking nothing like what you had imagined.
Now, you have to spend even more time learning how the website creator works and re-doing your site until it is exactly the way you want. If you’re trying to run a business, you more than likely don’t have enough spare time to create the site that you want, whereas if you were to hire professionals, you could spend one meeting explaining to them exactly what you want and it’ll be taken care of.
They Have Knowledge You Might Not Have
Even if you do successfully build the site yourself, what do you do then? Have you taken into account that you need to continue doing upkeep on your website? Do you know what you should be doing in terms of advertising? Professionals have knowledge of the digital world that you might not. They know who to advertise to, where to put those advertisements, and how long those ads should stay up for.
You might try searching for your own website using whatever search engine you like to use. It might be Google, Yahoo, or even Bing. Whichever it is, your website is going to need proper SEO, which stands for Search Engine Optimization. You’ll need this to ensure your website has high visibility when people search for it. Good SEO is how the best sites come up first in a Google search.
They Come With A Personal Touch
Have you ever had an issue with a company and you’ve had to call customer service as a result? Of course you have because who hasn’t. Most people associate customer service with long wait times and an almost definite promise that you will not leave feeling satisfied.
By hiring a local professional, you’re not only taking the workload off of your back but you’re also putting yourself in the position of getting almost instantaneous assistance whenever you need it. If you want something changed on your site or you just so happen to notice an issue that you want to be resolved, you can go ahead and pick up the phone and call the people who personally built your site for you to help. When you work with a professional, you build a connection that cannot be replaced with anything a DIY builder can give you.
Do It Boutique!
You might see a smaller boutique-marketing agency and think they cannot possibly offer you the freedom a do-it-yourself website builder can. It is actually more the opposite, they create more freedom. With the time they create for you, you can work more on actually running your business. The knowledge they come with means you never have to learn about technical stuff yourself. And when it comes to having a personal and more attentive touch, a professional is always the way to go.
If you’re a small business on Staten Island, or anywhere in the Tri-State area, NB Technologies is your one-stop shop for customized web design, development, or internet marketing. If you’re interested in seeing how NBT can help your business, give us a call! (718) 554-0315
