As you might remember, Facebook made a rejected to buy Snapchat late last year. Well, after being spurned away, Mark Zuckerberg & Co. are developing an app of their own, allegedly aimed at competing with the photo-sharing giant that they once coveted.
Word among those in the tech-scene know, is that the new project is being called “Slingshot” and will be the company’s second attempt (remember “Facebook Poke?”) at creating a Snapchat killer.
Business Insider reports:
The app, known internally as Slingshot, has reportedly been in the works for several months under the direct supervision of Mark Zuckerberg.
The Financial Times reports that Slingshot will let users send photos or short videos that can only be viewed once to their friends by tapping on their profile pictures.
It will likely be a stand-alone product — similar to Facebook’s news app Paper — and could be launched as early as this month.
Brands have been using Snapchat as a way to connect directly with their customers, and if successful Slingshot could probably be used by businesses in a similar fashion.
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